Nielsen Net Ratings, the U.S. Dept. of Commerce, the Interactive Advertising Bureau (IAB) and others have measured and gauged the Internet growth and trends for many years and one recent statistic that stands out among them is the fact that in 2009 the average adult spent 14 hours or more per week on the Internet. This equals or surpasses the amount of time spent watching TV. More and more web surfers are seeking out online video and are more likely to click on an interesting video that an animated billboard.
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The cost for a TV spot in your local area is about $6,000 per week through our experienced media partners. For the same amount per month you can have an online video advertising campaign. Online video ads (particularly the creative ones) can engender an enthusiastic response and the viewer is less likely to leave the room during the commercial break as with traditional media.
For organizations with a need for traditional and Internet media with a larger budget of $24,000 a month or more, 60 second TV spots on local stations can be developed that will increase brand awareness and customer loyalty. Additional Internet and mobile video can also be developed
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For a free consultation, call 1.760.978.0032
